{"id":1851,"date":"2021-05-20T07:52:27","date_gmt":"2021-05-20T07:52:27","guid":{"rendered":"https:\/\/conference2go.com\/?p=1851"},"modified":"2022-09-12T09:37:34","modified_gmt":"2022-09-12T09:37:34","slug":"conference-registration","status":"publish","type":"post","link":"https:\/\/www.conference2go.com\/blog\/conference-registration\/","title":{"rendered":"7 Proven Tactics to Increase Conference Registration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1851\" class=\"elementor elementor-1851\">\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78a240a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78a240a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6613dfac\" data-id=\"6613dfac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52420a2c elementor-widget elementor-widget-text-editor\" data-id=\"52420a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\"><p>Any conference isn\u2019t successful without enough guests, so you and your team must work hard to <strong>increase <a href=\"https:\/\/conference2go.com\/advertise\/\" target=\"_blank\" rel=\"noreferrer noopener\">conference registration<\/a> rates<\/strong>. However, there are challenges in the event world; because it&#8217;s saturated and really difficult to grow attendance rate.\u00a0But don`t worry there are proven ways to find your target audience; we have listed them below.<\/p><p><strong>Registration tools can push you to<\/strong><\/p><ul class=\"wp-block-list\">\n<li>31% more completed registrations<\/li>\n<\/ul><ul class=\"wp-block-list\">\n<li>25% less cancellations<\/li>\n<\/ul><ul class=\"wp-block-list\">\n<li>and 30% increased cash flow<\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-top-tips-to-increase-event-registration-rates\">Top tips to increase event registration rates<\/h2><ol class=\"wp-block-list\">\n<li>Improve conference registration process<\/li>\n<li>Email past attendees<\/li>\n<li>Catch your Attendees online<\/li>\n<li>Optimize registration for any device<\/li>\n<li>Personalize each registration process<\/li>\n<li>Offer <a href=\"https:\/\/conference2go.com\/subscription\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">group registration<\/span><\/a> and Give out early-bird discounts<\/li>\n<li>Improve payments process on the event website<\/li>\n<\/ol><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" class=\"wp-image-3959\" src=\"https:\/\/conference2go.com\/wp-content\/uploads\/2021\/05\/128-1024x640.jpg\" alt=\"\" srcset=\"https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/128-1024x640.jpg 1024w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/128-300x188.jpg 300w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/128-768x480.jpg 768w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/128-600x375.jpg 600w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/128.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-1-improve-conference-registration-process\">1) Improve conference registration process<\/h3><h4 class=\"wp-block-heading\" id=\"h-event-website\">Event Website<\/h4><p>Make sure attendees can register for your event on your own <a href=\"https:\/\/conference2go.com\/design-guideline\/create-an-event-website-a-tutorial-to-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p><h4 class=\"wp-block-heading\" id=\"h-testimony\"><strong>Testimony<\/strong><\/h4><p>Excite your attendees with the content from past events.<\/p><h4 class=\"wp-block-heading\" id=\"h-registration-form\"><strong>Registration Form<\/strong><\/h4><p>Keep your registration form short to ensure attendees have a positive experience.<\/p><h4 class=\"wp-block-heading\" id=\"h-mobile-friendly\"><strong>Mobile-Friendly<\/strong><\/h4><p>By making the process mobile-friendly, attendees can register for the conference without the need to power a laptop on. The page should be really simple and straight to the point with no filler information. All clickable icons should also be large.<\/p><h4 class=\"wp-block-heading\" id=\"h-sense-of-urgency\"><strong>Sense of Urgency<\/strong><\/h4><p>The message of the landing page should be brief but urgent; like:<\/p><ul class=\"wp-block-list\">\n<li>Register NOW<\/li>\n<li>Tickets are going quick<\/li>\n<li>Seating is limited<\/li>\n<\/ul><h4 class=\"wp-block-heading\" id=\"h-keep-it-short\">Keep It Short<\/h4><p id=\"h-people-should-be-able-to-complete-the-entire-registration-in-five-minutes-at-the-most-with-that-in-mind-don-t-bombard-attendees-with-unnecessary-questions-it-s-understandable-that-you-may-want-to-ask-specific-questions-for-metric-purposes-but-the-registration-isn-t-the-time-and-place-for-that\">Create a <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">registration form<\/span><\/strong> that can entirelably be completed in 5 minutes.<\/p><ul class=\"wp-block-list\">\n<li>Eliminate unnecessary fields<\/li>\n<li>Use short sentences and phrases<\/li>\n<li>Create understandably <a href=\"https:\/\/conference2go.com\/blog\/how-to-minimize-webinar-challenges\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">content<\/span><\/a><\/li>\n<\/ul><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" class=\"wp-image-3960\" src=\"https:\/\/conference2go.com\/wp-content\/uploads\/2021\/05\/129-1024x640.jpg\" alt=\"\" srcset=\"https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/129-1024x640.jpg 1024w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/129-300x188.jpg 300w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/129-768x480.jpg 768w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/129-600x375.jpg 600w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/129.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-2-email-past-attendees\">2)Email past attendees<\/h3><p>To develop your conference registration rate you`ll need to improve your marketing strategy; Though you should Email your past event attendees.<\/p><ul class=\"wp-block-list\">\n<li><strong>Browse your data.<\/strong>\u00a0There are <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\">Email marketing tools<\/a> you can use to This way your staff can get a better point of view of who is more likely to register for this conference.<\/li>\n<li><strong>Go over past event surveys.\u00a0<\/strong>It\u2019s good practice to ask your attendees for feedback once an event is over. Make note of the guests who had positive experiences and reach out to them first.\u00a0<\/li>\n<li><strong>Offer active supporters a perk.<\/strong>\u00a0Some registration tools will automatically apply discounts as a person starts registering for an event. Thank your loyal supporters with a ticket discount or early-bird registration.<\/li>\n<\/ul><p>After you\u2019ve contacted your supporters, there are several ways you can further\u00a0<a href=\"https:\/\/callhub.io\/5-ways-communication-technology-can-enhance-your-fundraising-strategy\/\">leverage communication<\/a>\u00a0with registrants, as well as potential registrants who are still in the registration process. The best communication tools automate content based on certain \u201ctriggers.\u201d\u00a0<strong>This means that depending on a specific action a user makes, your event management software will then activate another action in response, like an email.<\/strong><\/p><p>For example,\u00a0<strong>Someone starts the registration form but doesn\u2019t complete it.<\/strong>\u00a0This prompts your event registration tool to send out emails including the necessary forms needed to complete registration, encouraging more to attend.<\/p><p>Additionally, the best communication tools should allow you to schedule out emails in advance. This way, as the event nears, you can send guests pertinent information and any reminders of things they have to do beforehand automatically.<\/p><p>Reaching out to already known supporters and sending them an\u00a0event invitation\u00a0is a great way to jump-start your event\u2019s guest list. Make sure you have an accurate and centralized database that your team can refer to. From there, keep up communication with registrants and get them excited about the event!<\/p><h2 class=\"wp-block-heading\" id=\"h-provide-online-registration\">Provide online registration<\/h2><p>This may seem obvious, but it\u2019s a necessity to offer online registration. A few outdated organizations still rely on paper and phone calls and as a result, are missing out on a huge segment of their audience. With\u00a0<a href=\"https:\/\/www.regpacks.com\/\">capable event registration software<\/a>, you can provide a designated space for people to learn more about your event and register.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-to-handle-event-registration\">How to handle event registration?<\/h3><p>Your online registration form should be simple and easy to use. Many times people turn away because filling out the form is unnecessarily complicated and takes too long to complete. Follow these best practices:<\/p><ul class=\"wp-block-list\">\n<li><strong>Embed the event registration form in your online website.\u00a0<\/strong>Your website is the first place people will go if they want more information about your event. Make sure you make it easy for possible registrants to find the form and sign up.<\/li>\n<li><strong>Brand the form to your organization.<\/strong>\u00a0In order to keep the whole experience streamlined, brand your registration form to your organization. If you don\u2019t, you risk your nonprofit looking unprofessional and unreliable.<\/li>\n<\/ul><p>To take this even further, put your registration form link in other online mediums, like your various social media platforms.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"640\" class=\"wp-image-3961\" src=\"https:\/\/conference2go.com\/wp-content\/uploads\/2021\/05\/130-1-1024x640.jpg\" alt=\"\" srcset=\"https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/130-1-1024x640.jpg 1024w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/130-1-300x188.jpg 300w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/130-1-768x480.jpg 768w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/130-1-600x375.jpg 600w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/130-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-optimize-registration-for-any-device\">Optimize registration for any device<\/h2><p>Online event registration is crucial, and you need to consider those who browse the internet on devices that aren\u2019t their computers. These days,\u00a0one in five American adults\u00a0are \u201csmart-phone\u201d only internet users. This means that a mobile device is the\u00a0<em>only way<\/em>\u00a0they go online.\u00a0<\/p><p>Ensure that people browsing your website and event page can do it from anywhere and any device.<strong>According to Morweb, the best nonprofit websites will have mobile responsive forms and pages.\u00a0<\/strong><\/p><p>Mobile devices and smart-phones are now more ubiquitous than ever. You don\u2019t want to miss out on any registration opportunities, so take the time to make sure your event registration form is mobile optimized and accessible.<\/p><h2 class=\"wp-block-heading\" id=\"h-personalize-each-registration-process\">Personalize each registration process<\/h2><p>Your registration form is the catalyst that turns a supporter into an active event attendee. Though not common throughout all event registration tools, some software solutions have conditional logic capabilities to help personalize the registration process for each registrant.<\/p><p>What is conditional logic?\u00a0<strong>To put it simply, conditional logic prompts the registration form the change based on answers that the user inputs.<\/strong>\u00a0Let\u2019s go over a few examples to show how this works:<\/p><ul class=\"wp-block-list\">\n<li>If a registrant marks that they have a food allergy, the form will add fields so that the user can specify the allergy.<\/li>\n<li>If the registrant selects a specific attendee type (standard, VIP), conditional logic will automatically add the necessary fees to their cart.<\/li>\n<li>If the registrant indicates they\u2019re bringing a guest, conditional logic will add the relevant additional forms.<\/li>\n<li>If the registrant chooses to participate in an optional activity, they\u2019ll be presented with all the necessary\u00a0event waivers.<\/li>\n<\/ul><p>To ensure an increase in registration, it\u2019s always a good idea to make the process as easy as possible for registrants. Having a quick and simple form will make the process easy for any applicant, from any device. Look for event registration software with conditional logic capabilities to ensure this.<\/p><h2 class=\"wp-block-heading\" id=\"h-offer-group-registration\">Offer group registration<\/h2><p>A simple way to increase registration rates is to offer group registration. Any\u00a0nonprofit event registration tool\u00a0will let you register each of your guests one by one,\u00a0<strong>but only some solutions will allow one person to register\u00a0<em>multiple people at once.<\/em><\/strong><\/p><p>Studies show that group registration can net you\u00a026% more paying attendees, so it\u2019s essential that you make the moves to make registration as quick and easy for guests.\u00a0<\/p><p>For instance, guests from the same family, school, or employer will love this feature. Using conditional logic, your registration form won\u2019t make you resubmit the same information for each attendee once you indicate that you\u2019re registering as a group.<\/p><p>As a perfect example, offering group registration packages to delegates and schools for registering at <strong><a href=\"https:\/\/conference2go.com\/education\/\">education conferences<\/a><\/strong> will increase the chance of registration.\u00a0<\/p><h3 class=\"wp-block-heading\" id=\"h-event-management-registration-process\">Event management registration process<\/h3><p>Let\u2019s say you\u2019re the head of a team for a company and you\u2019re tasked with registering everyone for an upcoming fundraising event. As soon as you indicate group registration, you only have to input one main head unit and each additional guest as a sub-unit, already using the general details that apply to everyone in the company from the head unit. This way, you don\u2019t have to fill out the same fields over and over again, making group registration intuitive and easy to use.<\/p><p>Those interested in event management can also attend <strong><a href=\"https:\/\/conference2go.com\/event_category\/strategic-management\/\">strategic management conferences<\/a><\/strong> to get ideas on ongoing planning, evaluation, and assessment of all steps required to organize an event.<\/p><h2 class=\"wp-block-heading\" id=\"h-ensure-payments-happen-right-on-your-site\">Ensure payments happen right on your site<\/h2><p>Often, even though a user completes the entire registration process, the payment processing stage can be what turns them away. It\u2019s normal to be a little wary about paying online, we\u2019re constantly being told to not enter our card information on certain sites for fear of being hacked. However, some registration software actually aims to prevent this, taking extra steps to secure the process.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" class=\"wp-image-3962\" src=\"https:\/\/conference2go.com\/wp-content\/uploads\/2021\/05\/131-1024x640.jpg\" alt=\"\" srcset=\"https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/131-1024x640.jpg 1024w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/131-300x188.jpg 300w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/131-768x480.jpg 768w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/131-600x375.jpg 600w, https:\/\/www.conference2go.com\/wp-content\/uploads\/2021\/05\/131.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Make sure your event registration software has\u00a0<strong>integrated payment,<\/strong>\u00a0no one wants to go to a third-party website to enter their payment information. It makes the whole process seem unsafe and prompts potential guests to exit. Look out for these additional features to optimize the payment process for registrants:<\/p><ul class=\"wp-block-list\">\n<li><strong>Automated payment invoices<\/strong>. One of the benefits of an integrated payment processor with your registration software is you can also take advantage of your communication tools. As soon as a registrant pays, you can automate the process of sending an email invoice summarizing the details of the payment.<\/li>\n<li><strong>Payment plans and autobilling.<\/strong>\u00a0Meet the needs of your registrants by offering payment plans for those who cannot afford the entire price right away. This gives your registrants more flexibility. Additionally, you can automate the billing according to the set payment plan to maximize convenience.<\/li>\n<li><strong>Variable pricing.<\/strong>\u00a0Increase registration rates with variable pricing models. Set different prices for early-bird, late, members, and nonmembers. A good discount can attract a good amount of people, and with conditional logic, your registration form will automatically apply the discount if the user is eligible.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-step-by-step-registration-procedure-for-conference\"><strong>Step-by-step registration procedure for conference<\/strong><\/h3><p>Prevent losing your <a href=\"https:\/\/callhub.io\/increase-event-registration-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">registrants<\/a> at the very last step because of your payment system. Make sure your registration software has integrated payment for a more secure and streamlined experience.<\/p><p><strong>Related posts:<\/strong><\/p><p><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/conference2go.com\/blog\/what-is-a-symposium\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Symposium?<\/a><\/span><\/strong><\/p><p><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/conference2go.com\/blog\/planning-a-one-day-conference\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Guide to plan a one day conference.<\/a><\/span><\/strong><\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Any conference isn\u2019t successful without enough guests, so you and your team must work hard to increase conference registration rates. However, there are challenges in the event world; because it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-1851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Conference Registration - Tips to a Successful Event<\/title>\n<meta name=\"description\" content=\"How to improve the conference registration process? 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